Why a Full-Service Digital Marketing Team Beats Freelancer Band-Aids

Digital marketing is crucial to success for companies in today’s online-focused world. It’s the strategies and actions that help introduce people to your business, draw their attention, and hopefully get them to act with your company.

When you’re struggling with your digital marketing plan, it’s common to seek outside help from experts to get back on track and see better results. When doing this, you typically have two main options to choose from – freelancers or a full-service team.

While both have their pros and cons, it’s common for people to want to go in the direction of a freelancer because working with one person seems easier and cheaper than partnering with a full team.

And this may be true. But it’s also common that freelancers typically only fill short-term gaps in your digital marketing plans, whereas a full-service team can bring more consistency and results that help grow your business long term.

Let’s break down how a full-service digital marketing team offers more sustainable, scalable solutions for your business.

Limitations of Freelancers

At their core, freelancers are self-employed individuals who serve a variety of clients – typically working remotely and on a contract or per-project basis.

These types of digital marketing experts do offer benefits to companies, such as providing specific help on one (or a limited number of) problems, working with one individual, and lower costs. But these pros are often outweighed by the challenges companies face when hiring freelancers.

Some of the most common limitations of going with the freelancer approach include: 

• Lack of unified strategy – When working with freelancers, it may take several different people to fully accomplish what you’re looking for based on skillsets and availability. When this happens, each person is focused on their own project you hired them for and not working collaboratively. So, you’re more likely to get results that don’t fully align.
   

• Communication challenges – Working with freelancers can come with communication hurdles because there isn’t necessarily a dedicated project manager you’re talking with. Instead, it’s one person doing everything – all the work, communication, and management. This can make getting timely responses a challenge. And if you’re working with multiple freelancers, getting everyone on the same page is likely to be a hassle.
   

• Limited accountability – Similar to communication, without a dedicated project manager, there’s no one on the other end managing timelines, quality, and communication. So, if you’re having issues working with someone, there’s no one else you can go to for answers or solutions.
   

• Scalability – While some freelancers work with scalability in mind, they don’t always. And if you need them to help you grow or increase a digital marketing strategy over time, they might not have the availability or resources to jump back into your project when needed.  

What a Full-Service Digital Team Offers

A full-service digital marketing team is a group of experts that have the skills and resources to handle any and all digital marketing needs you may have. They typically start with a project manager who will learn more about you and your company, then that person will pull in other team members based on the strategies best suited for your company – such as content creators, SEO specialists, designers, social media manager, web developer, and more.

Because of their more extensive resources, working with a full-service digital marketing team offers several benefits to companies needing extra help with their strategies. Five of the biggest things they bring to the table include: 

• Integrated expertise – No matter what you need in terms of digital marketing, these teams can handle all of it. So rather than working with multiple different people or companies, you have one partner that can handle it all.
   

• Consistency – Because you’re working with a team of people, you’re more likely to have a unified voice across all your campaigns and platforms. These people are used to working together and make your success a joint effort.
   

• Data-driven decisions – Most full-services teams have a dedicated research and analysis unit that helps the rest of the team make informed decisions when it comes to creating strategies. So, everything is built with data in mind to maximize your ROI.
   

• Scalability – As your business and digital marketing needs grown, full-service teams have the resources to pull in more people and help keep things running smoothly.
   

• Project management – You have someone focused on keeping things moving forward. From deadlines to project cohesion, you have a point person you can go to with questions and concerns.   

ROI of Going Full-Service

One of the most common hesitations people have with hiring a full-service team over a freelancer is the cost. And depending on the person, it likely is cheaper to go that route. But the savings are more short term, while hiring a team can provide more long-term value.

Full-service digital marketing teams have wider bandwidth, so they can complete projects faster and typically with less rework. And if they do need to make edits or pivot directions, they have people they can pull in to ensure you’re satisfied with the results you’re getting.

This means you’re more likely to see better performance metrics in a shorter timeframe, while also paying less over time because you don’t need continued adjustments or new strategies put in place.

Read about more benefits of hiring a full-service digital marketing team!

How to Choose the Right Digital Marketing Partner

Once you’ve made the decision to hire a full-service digital marketing partner, knowing who to hire becomes the next hurdle. There are tons of companies to choose from, and you want to make sure it’s one you get along with and trust because of how important their work is to your company’s success.

Some key things to consider when making that choice are: 

• Experience – Do you like their previous work? Can they do what you need them to in a way that appeals to you? Answering these questions and knowing all the services they offer will give you an idea of how capable they are at handling your needs.
   

• Reviews – What do people have to say about working with this team? Make sure you look beyond their website when reading testimonials though – this is where they’re hyping themselves up. Instead, focus on online reviews and any word-of-mouth recommendations you can find.
   

• Location – While working with a remote digital marketing team might seem fine since most of it is done online, consider how time zones and meeting schedules might play a factor.
   

• Cost – You need to know not only what they charge for their work, but how they charge as well. Is it all hourly or done as one package price? And how they handle unexpected costs throughout the process is important to know ahead of time, so you aren’t caught by surprise.  

Learn more about how to choose the right digital marketing partner for your business! 

At the end of the day, your digital marketing efforts matter too much to your company’s success to band-aid your strategies. Instead, you need a full-service team that can deliver consistency, strategy, and measurable growth over time. When deciding who to hire to help deliver results online, think of your success as a long-term investment, rather than a short-term solution.  

How We Can Help 

At WePro, we’re a full-service digital marketing team dedicated to using our individual passions and expertise to help companies thrive online. Whether you need SEO help, want to tackle new strategies, or don’t even know where to start, our team is here to guide you down the right path and help you bring your ideas to life.  

If you’re looking for a full-service digital marketing partner in Texas, send us a message! We’ll schedule a free consult meeting to learn more about you and your goals, then dive into making them a reality!