In today’s digital-first world, your company website can make or break your success. It’s how people find your business, learn more about your services, and start interacting with you, and if they don’t have a good experience, you’re setting yourself up for failure early.
This is especially true in a highly competitive and crowded market like Texas. There are hundreds of companies operating within the same field, all competing for people’s time, attention, and money.
With how digital-minded people are now, it might seem easy to think you have all you need on your website to make it a hit. But true success typically stems from more of the hidden details that are often overlooked.
To help companies find more success online, here are our 5 best practices that Texas businesses should focus on when it comes to building their website:
Optimization & Performance
One of the biggest keys to a successful website stems from the user experience. And a big piece of that is how the site performs. The loading speed for the overall site and its various pages, making sure everything works as intended, links going to the right place, all of this sets your site up for a good user experience – meaning less customer frustration and a higher likelihood of them spending more time scrolling through the site and taking action.
To help ensure your site speed is where you want it, you can use tools such as Google PageSpeed Insights and GTmetrix to run reports and see what areas need to be improved. Some tips to increase site speed and overall performance include:
Responsiveness
Part of the digital shift we’re seeing includes people spending more time on their phones. Nowadays, people seem just as likely – if not more likely – to visit a website from a mobile device as they are a computer. Having a website with good responsive design means that no matter what device or screen size they view your site from, it will still display all the pertinent information, operate properly, and look nice.
Having a mobile-friendly site with true responsive design improves the user experience and can lead to higher conversion rates. Plus, it makes people more likely to want to interact with your company because you’re easier to engage and communicate with.
Some key steps to achieving this include mobile testing from various devices, having flexible layouts, and including touch-friendly navigation.
Security
Just as digital use is on the right, so are cybersecurity threats. Because of this, having good security measures that protect both your company and your customers are essential to a strong website in today’s world. This includes having SSL certificates and secure hosting, as well as keeping your site updated and running regular bug and performance checks. Other things you can do to improve site security include having strong firewalls and malware protection.
The more you can do to protect your audience and their data, the more trust you are building with them, especially if you are dealing with payment methods or other personal and sensitive data.
Local Visibility
In order for people to engage with your site, they have to find it first. This is where having a good SEO strategy comes into play. Not only will this help your business pop up when people search for your services in general, but it’s especially important when you’re competing for business in your local Texas community.
Search rankings stem from a variety of on-page and back-end factors, but some of the biggest include having clean code, using the proper keywords, and responsiveness. Meta tags, structured content, and more can help you achieve this.
And when it comes to your local SEO, setting up a thorough Google Business Profile and using local keywords and topics can help you stand out in your area.
Scalability
When you’re building your website, it’s easy to get caught up in the present – where your business currently is and the features you need right now. But if you build it with the future in mind, you can save yourself time and money in the long run.
Having a scalable site allows your website to grow with your business, meaning when you surpass your current goals, you don’t need to start from scratch. Instead, you’re already set up with scalable CMS and hosting solutions that will work with you at any size.
A strong website is more than just a digital storefront. It’s the foundation of how people find, experience, and engage with your business. By focusing on performance, responsiveness, security, local visibility, and scalability, Texas businesses can set themselves apart in a crowded market and create a site that truly works for them.
Working with a website service provider in Texas will help you achieve these best practices and build a site that is set up for success now and in the future.
How We Can Help
As a website development company in Texas, we understand the role your website plays in your overall digital success. Our goal is to use our web design, development, and maintenance skills to help companies stand out from the competition, grow their business, and reach their goals.
If you’re looking for a website partner to help with your business development, our team is here to serve you! Send us a message and let’s get to work boosting your business online.
